So you have made the decision to sell your home. Now the question is, “how
am I going to find a buyer? What is going to make my home sell fast?” One
thing you as a seller have to consider is that every buyer has specific needs,
wants and tastes. You have to market your home in a way that isn’t too
specific to a certain taste; you have to allow the potential buyer to picture
what they would do with the property. The other question is: How do I make
the greatest impression on a buyer, especially in this competitive market? Well
we have the answers. Keep reading below to see our tips on how to find a
buyer for your house, and better yet, the best buyer.
Get Your Home Walk-Through Ready
One of the first things you need to do is get your home walk-through ready.
This means deep cleaning your home, getting rid of clutter and making as
much room as possible for potential buyers to be able to walk through without
feeling claustrophobic. As mentioned before, buyers need to be able to picture
what they would do with a home. We’re not saying to get rid of everything and
leave all the rooms empty. Leave just enough for every room to be able to
show its functions. This all applies to the front of your home also. Curb appeal
is one of THE MOST important things when it comes to selling your home.
Doesn’t matter of the inside of your home is perfectly staged and turn key
ready, if the outside of your home has no curb appeal, it ruins the tone for the
rest of the showing. Make sure to keep your front lawn mowed, free of clutter,
clean and open.
Take Pictures and Videos of Your Home
After you have made your home look as “sellable” as possible make sure to
take as many pictures and videos as you can. If you have the cash to spare,
hire a professional photographer that can make every room look it’s best.
Highlight your home’s best assets and uniqueness. Look at home
repair/maintenance magazines to get ideas. You want interested buyers to
look at pictures of your home and say, “Ooh! I want to live there!” Making a
“walk-through” video of your home is a smart way of allowing potential buyers
to get an idea of what it would be to walk through the house. Having good
quality pictures and videos that show the best parts of your home can spark
the curiosity and increase the interest of buyers and even get them to book an
appointment to see your house!
Market Your Home
One of the easiest and more importantly free and cheap ways to market your
home for sale is by promoting it on social media. Facebook is the perfect
social media platform for this. You can make a status announcing your home
for sale. Include an address and ask your friends to share it if they know of
anyone looking for a home. You could create a photo album with all the great
pictures you have of your home and ask your friends to share that as well. If
you are looking at having a scheduled showing of your home you could create
an event for an open house and invite anyone and everyone and make it public
so friends of friends can see it also. Other social media outlets you can use
are Twitter, LinkedIn and even Pinterest. Almost everyone nowadays has
some sort of social media profile. There is a big chance you could find your
home’s perfect buyer that way.
Price Your Home Aggressively
Setting the right price for your home is the most important decision you will
make when you decide to sell. Pricing is the number one thing that buyers are
going to think about when finally making their decision on whether to buy or
not. If you go too high, you risk turning off buyers, if you go too low and you
leave money on the table. The best way to price your home accordingly is to
spend the day looking at other homes in your area. Go on a walk through of a
similar house (or two or three) that’s for sale in your neighborhood. By doing
this, you will be seeing the process through potential buyers’ eyes. Ask
yourself this question: Compared to the competition, what would be a price
that would position my home as the best value proposition for buyers in this
marketplace? For the right price you will get the right buyer.
Finding a buyer is no easy task. Finding the right buyer is even more difficult,
but it can be done. Just make sure to look at the whole process through the
buyer’s eyes. Make decisions according to what will benefit both the seller
and the buyer. If you do all the things we suggested, you will attract the
perfect buyer for your house!
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